Services
Green Globe Media Group provides public relations and communications services for Green Globe Programs and their participants. Our goal is to provide a greater level of awareness for our clients' environmental commitment through a dynamic, far-reaching media and communications program delivered under the internationally recognized Green Globe brand.
Our media programs are designed to highlight the client's leadership in sustainability and carbon neutral practices through its association with a globally respected third party green brand, while placing the client's business in front of a worldwide audience which ranges from mainstream media to industry specific outlets, as well as to consumers who in greater numbers are now seeking environmentally responsible businesses to patronize.
Press coverage through a prestigious, globally recognized brand will augment any internal public relations program and will bring additional attention this commitment.
Please see the links to our E-Brochures at the bottom of this page.
We offer the following media and communications program components to Green Globe Certification program participants:
Press Releases
Wire service distribution
As part of the client communications program, press releases are issued through major international wire service providers with distribution to global media outlets, including Reuters and the Associated Press, as well as to financial channels including Bloomberg, Dow Jones, the Wall Street Journal, Forbes, and CNN Money.
Specialized newswires
Green Globe's specialized newswire distribution reaches specific interest audiences, including thousands of online and print publications through Travel & Hospitality, Lifestyle & Leisure and Environment media distribution points as well as a Corporate Social Responsibility wire, which is picked up by over 500,000 journalists, analysts, investors, corporate executives, academics, activists, and public relations professionals in 200 countries around the world.
Trade distribution
Once it is issued through the global newswires, a trade version of the release, specifically targeted to the travel and tourism industry, will be distributed through one of Green Globe's industry media partners, which include TravelMole, the most highly acclaimed global online community for the travel and tourism industry with over 450,000 registered travel and tourism professionals worldwide.
Tracking
Green Globe's media arm also provides reports to program clients regarding the reach of the news that has been released under the Green Globe banner. The reports include general media that has picked up the news releases, as well as industry publications both print and online, that carry news of Green Globe programs.
Newsletters
Public company/brand newsletters
Beyond the press release distribution, news of the client certification is included in a number of follow-on media pieces produced and distributed by Green Globe. Green Globe International, owner of the Green Globe brand, produces a monthly newsletter, which is distributed to the worldwide press, including general, trade, financial and consumer oriented media. The global community has never been more aware of the urgent need for sustainability and carbon neutrality as an integral part of the business landscape and the newsletter readership has expressed a specific desire to hear about organizations that have proven their commitment to sustainability through the Green Globe program.
